3 ways Samsung keeps its business going

Companies can learn a thing or two from Samsung when designing their new cutting edge devices.

Speaking at CES last week in a huge ballroom with all the other chairs left empty for social distancing (thanks, Omicron), Samsung CEO Jong-Hee Han gave a speech in which he presented new products and spoke about the company’s vision for the future.

Here are three ways Han said the maker of everything from phones to smart fridges is ensuring its technology keeps customers happy for years to come.

1. Prioritize easy-to-use technologies.

One of Samsung’s guiding principles, Han said, is that even the most high-tech devices should be intuitive to the user. Han has unveiled a new user-friendly portable projector, the Freestyle, which, unlike many of its competitors, can mirror a phone’s screen with just one click. “We want to find a way to redefine your relationship with the technologies you use every day,” Han said.

The CEO also noted that Samsung emphasizes that its products are highly user-customizable, whether they are Galaxy watches with editable faces or smart refrigerators available in a variety of colors. During the conference, the company showcased a new flat-panel TV that can be curved to suit the customer’s perspective, as well as a smart washing machine that uses artificial intelligence to adapt cycles of washing to user preferences. “We are still working towards a future where technology works seamlessly with you at the center,” Han said.

2. Manufacturing with sustainability in mind.

Samsung has followed the lead of other companies around the world in addressing sustainability in recent years. In 2021, Han said, the company made changes to its manufacturing processes that reduced the carbon footprint of products such as device displays and semiconductors. It has also reduced the amount of packaging it uses for many products and has started incorporating more recycled materials. In the process, the company was able to reduce its carbon emissions by 700,000 tonnes. For a big company like Samsung, which sells hundreds of millions of products a year, “even the smallest changes can make a big difference,” Han said.

The changes will keep coming. As of this year, Han said, Samsung’s TVs will use 30 times more recycled plastics than last year. And by 2025, every mobile device and home appliance the company makes will be at least partially made from reused materials.

3. Make energy efficient appliances.

Han announced that the company is expanding its SmartThings Energy service, which allows users to monitor their energy consumption on smart devices, from air purifiers to dishwashers. The system integrates AI to make recommendations on how users can reduce their energy consumption, a win for their wallet and the environment. Going forward, all new Samsung TVs, monitors, and refrigerators will include the service.

Han also revealed that Samsung’s TV remotes will now be powered by radio waves from products like WiFi routers, eliminating the need for batteries. And by 2025, the company’s TVs and phone chargers will be running on almost zero standby power, consuming almost no power when they’re idle. “Millions of daily changes,” Han said, “can have a significant impact on our planet”.

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