Business

5 reasons why landing pages are a must-have part of any marketing strategy

I have designed, published and tested thousands of landing pages during my marketing years. All this time, work and effort has uncovered the top reasons why you should have landing pages for your business site. If you’re not using landing pages, now is a good time to change that. Here’s why:

Increase conversions

Quality landing pages drive more conversions. Whether it’s newsletter subscriptions, signups, downloads, lead generation or whatever, when you use landing pages you get higher conversion rates than sites that don’t. do not.

Remember, having a landing page doesn’t guarantee a higher conversion rate. Instead, landing pages give you the tools to improve conversion rates over time.

Reduced cost per acquisition

Cost per acquisition (CPA) is the total cost of acquiring a new customer. While there isn’t a universally set number to acquire a customer, I’ve found it’s a lot less when you have landing pages in place.

Landing pages increase conversions and help produce a higher return on investment (ROI). I have also found that landing pages also increase your Google Pay Per Click (PPC) Quality Scores. This translates into a lower cost per click, lowering the cost per conversion and potentially lower CPA.

Present and optimize your offers

Every offer needs a welcome, and landing pages provide that welcome. Depending on your marketing strategy, you may have multiple offers to feature including referral programs, promotions, white papers, resource guides, on-demand webinars, and more.

The information you collect and share on the landing page will vary depending on the type of offer you are looking to promote the most. For this reason, you need the flexibility to change form fields, edit layouts, and optimize design and copy – a defined standard template doesn’t work. Your deals also need an easy-to-share link that sits easily on your landing page.

Evolve Your Marketing

With landing pages, you take your marketing to the next level without increasing your resources, money, or time. In the past, building landing pages took a lot of time and money. However, this is no longer the case today. It’s easy, fast, and affordable to create and publish new offers and pages on your website. This allows you to increase your marketing efforts without spending too much time or effort on it.

Test and validate new ideas

You have the option of spending resources, money, and time to build a full website for something new that you come up with, then wait and see if anyone likes it. Another smarter option is to use a landing page to validate audience response and collect feedback on an idea to see if spending more money on it is a smart idea.

When it comes to creating a marketing strategy today, implementing landing pages is a must. These give you a chance to increase conversions, reach more customers, and quickly add new offers to your site.

The opinions expressed here by the columnists of Inc.com are theirs and not those of Inc.com.

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