Tech

Ford tries to fight F-150 Lightning scalpers by banning resale

Ford is inundated with orders for F-150 Lightning and is taking special steps to ensure the electric pickup reaches honest buyers. Roadshow reports Ford is now giving dealers have the option of prohibiting customers from reselling Lightning for up to one year after purchase. As the document (retrieved from) on the F-150 Gen 14 forums revealed, the dealer could “seek injunction” to block the transfer of ownership or even demand payment of “all of the value” generated by the sale.

The automaker is also attacking a “limited number” of dealers who allegedly violated terms of sale and service by forcing customers to make additional payments beyond those required by Ford. It’s unclear exactly what these payments were, although it does suggest that they were more than the markups you frequently see when cars are scarce or in high demand.

This non-resale clause is not new to the automotive world. Ford has used it to make sure its GT supercar reaches real owners. However, this is still rare for electric vehicles, especially for relatively mainstream vehicles like the F-150 Lighting. This reflects the popularity of the Lightning, of course, but it could also be vital for Ford. Scalping has hampered access to many other tech products, such as game consoles and video cards – Ford probably doesn’t want these opportunists to spoil the launch of such a big vehicle, especially with Chevy, Rivian and Tesla chasing many of the same customers.

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