Instacart Ready Meals Adds Support for Ready Meals Orders

After partnering with a number of large chains to help speed up grocery delivery in 2021, Instacart is launching ready meals today so you can now also order hot and ready meals from local grocers.

For Instacart, the game is pretty straightforward as the company seeks to position its Ready Meal Hub as an alternative to more traditional food delivery apps like Seamless, Uber Eats, and others. The only real difference is that instead of ordering food from local restaurants, Instacart hopes its customers will use the ready meals to order fresh foods like sandwiches, sushi, and more from nearby grocery stores, in addition to the convenience stores. meals prepared and ready to reheat. dishes such as take-out casseroles.

Much like regular grocery orders, Instacart says its ready meals hub will be available nationwide, with deliveries reaching your door in as little as 30 minutes. Instacart is partnering with grocers such as Publix, GIANT, Food Lion, Hannaford, Stop & Shop, Martin’s and Kroger, with plans to add more retailers such as ShopRite in the coming months.

The arrival of Ready Meals Hub in the Instacart app follows the addition of the Convenience Hub last fall, which added the ability to order a range of staples, snacks, and even alcohol at retail locations. reputable stores like 7-Eleven and others. Another benefit of the new Ready Meal Center is that, since prepared foods can be ordered in addition to regular grocery shopping, Instacart makes it easy to order food for a variety of meals or situations with just one purchase.

The expansion of Instacart’s delivery options serves to further bolster the growing popularity of home grocery delivery. According to a recent Food Industry Association (IMF) report, while most meals in the United States are still prepared at home, 55% of shoppers expressed a desire for more hybrid meal options containing a mix of semi-prepared and fully prepared meals.

That said, with Instacart is expected to be released later this year, the new Carrefour des Plats Cuisinés is also clearly a way to help maintain strong sales after a record number of orders during the 2021 holiday season.

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